In today’s tech-savvy world, it has become more convenient to track your data by saving it online. Banking information, location, and personal information have all become a tool for some tech giants like Facebook to tailor advertisements and information to suit the needs of its consumers.
Apple released a new anti-tracking tool for iPhones on Monday as a part of its new Transparency feature, which will require apps to ask for user permission before tracking their information across the web.
The app-tracking Transparency feature is available as part of the iOS 14.5 update as a tool to boost user privacy. In a video released by Apple on Monday, it touts the update as a much-needed boost to user privacy.
The narrator speaks on the benefits of data tracking, but notes that some app-trackers are taking more data than they actually need in order to be beneficial to the user.
The narrator goes on to say that in its new update, Apple will give the user a choice in whether or not they will allow each app on their phone to track their activity. Users will simply be prompted to click “ask app not to track” or “allow” after allowing the update on their phones.
“It will force businesses to turn to subscriptions and other in-app payments for revenue, meaning Apple will profit and many free services will have to start charging or exit the market,” Facebook’s vice president of ads and business products Dan Levy said in a blog post in December.
In Europe, Apple has faced many challenges related to its update from other advertising groups arguing that the new update would create additional, unfair trading obligations for app developers. According to reports from The Hill, in March, the National Commission on Informatics and Liberty (CNIL), France’s antitrust watchdog, rejected this idea, saying that the launch of the new feature “did not appear as an abusive practice.”
The German Advertising Federation said in a press release on Monday that it filed an antitrust complaint against Apple, claiming that the tech giant was abusing its market power and violates the antitrust law through the launch of its anti-tracking feature.
According to The Hill, in response to the German complaint, Apple defended its update in a statement saying that the data belongs to users, and that they should have a choice in whether or not to share it.
“With iOS 14, we’re giving users the choice whether or not they want to allow apps to track them by linking their information with data from third parties for the purpose of advertising, or sharing their information with data brokers,” the company said in a statement.
Sourse: sputniknews.com
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