Just Kidding: Volkswagen US Reveals ‘Voltswagen’ Rebrand Was Marketing Ploy – Report

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With its rapid-fire EV announcements, the German automaker has recently become a stock market favorite. The “Power Day” presentation earlier this month promised to create six new battery factories throughout Europe.

The alleged name change of Volkswagen of America to “Voltswagen” was designed as an April Fool’s joke.

According to Bloomberg, the name change, which was widely publicized in the US press, and even “confirmed” by the official VW’s social media accounts, was a marketing stunt intended to attract attention to VW’s electric vehicles production plan and marketing strategy.

“It’s an interesting idea and comes from the marketing department,” a VW spokesman at the German manufacturer’s headquarters in Wolfsburg is cited in the report as saying.

On Monday, the German automaker briefly posted, then deleted, a supposed draft press release related to branding on its website, causing a flurry of media reports that it was changing its name to promote its US electric vehicle range.

As of Tuesday night on the website of the company in the US region, all lines of the company’s cars were labeled as Voltswagen, regardless of whether they are electric or not.

According to the report, in this attempt to create buzz for VW’s electrification initiative and the electric ID.4 crossover, which is expected to arrive in US showrooms, the company’s top management may have jumped the shark.

Volkswagen is embarking on a $86 billion push into electric vehicles in order to establish itself as a market leader, a strategic change that, according to some experts, was partially prompted by the international scandal surrounding the discovery of software on its vehicles that was designed to deceive regulators into allowing cars that fall short of environmental standards on the road.

VW plans to deliver 1 million plug-in hybrid and fully electric vehicles this year, and CEO Herbert Diess expects to overtake Tesla in EV sales by 2025. According to some experts, it will happen even earlier.

Sourse: sputniknews.com

Just Kidding: Volkswagen US Reveals ‘Voltswagen’ Rebrand Was Marketing Ploy – Report

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