Health officials in the US state decided to draw attention to an HIV awareness campaign that distributed condoms with catchy slogans on the wrappers. They re-phrased well-known Utah memes to give them sex references, but the local authorities seemed to be unimpressed with their creativity.
Utah’s governor, Republican Gary Herbert, has ordered to stop distributing condoms under a local HIV awareness campaign run by the state’s health officials and sponsored with federal funds because of sexual innuendo on the wrappers.
The branding that prompted state authorities to suspend the distribution of condoms featured captions like “Greatest Sex on Earth” (tribute to the Utah slogan “Greatest Snow on Earth”), “SL,UT” (reference to the state and its capital’s names), as well as pictures of a road sign with towns “Fillmore” and “Beaver”.
As was explained by an official from the Utah Department of Health’s Prevention Treatment and Care Programme, Erin Fratto, before Herbert’s order, such an approach was “just to destigmatise HIV in Utah, and get everybody talking about sexual health” as well as to provoke a free discussion.
However, following the veto, the department backed down and apologised for the “offensive packaging”, as they referred to it.
The Department started spreading as many as 100,000 condoms earlier in January after “The H is for Human” campaign was launched to counter HIV, which can evolve into AIDS.
Sourse: sputniknews.com
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