The US-based car-producing giant said in a statement on Sunday that it was scaling down its sales, engineering and design capacities in Australia, New Zealand and Thailand. Markets in these nations have not produced an adequate return on investment, according to a General Motors (GM) statement.

The move is a part of the company’s ‘comprehensive strategy’ outlined five years ago to “strengthen its core business, drive significant cost efficiencies and take action in markets that cannot earn an adequate return for its shareholders”, according to GM.

According to the document, GM will “retire” its Holden brand in Australia by next year, focusing company strategy “for the market on the GM specialty vehicle business”.

GM emphasized in the statement that the company would also sell its Rayong factory in Thailand, to China’s Great Wall Motors, withdrawing the Chevrolet brand from the nation by the end of 2020.

According to GM President Mark Reuss, the company “explored a range of options to continue Holden operations, but none could overcome the challenges of the investments needed for the highly fragmented right-hand-drive market”.

GM assured that it will continue running market warranties while providing service and parts for customers.


General Motors Exits Australia, New Zealand and Thailand

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